Privacy Policy
Last updated: January 2026
This Privacy Policy explains how lee-lo.co.uk ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We may collect the following types of personal information:
- Name and email address — if you contact us via our website or subscribe to any communications.
- IP address — automatically collected when you visit our site, used for security and analytics purposes.
- Cookies — small text files placed on your device to enhance your browsing experience (see our Cookie Policy below).
- Usage data — information about how you interact with our website, including pages visited, time spent on pages, referral sources, and device/browser information.
2. How We Use Information
We use the information we collect for the following purposes:
- Analytics — to understand how visitors use our website, which pages are most popular, and how users arrive at our site.
- Affiliate tracking — to track clicks and referrals to third-party casino websites so that we may receive commission for referrals. This helps us keep our content free for users.
- Site improvement — to enhance the functionality, content, and user experience of our website.
- Communication — to respond to any enquiries you submit to us.
We process personal data on the lawful basis of legitimate interests (Article 6(1)(f) UK GDPR) where processing is necessary for the operation and improvement of our website, and on the basis of consent where required (such as for non-essential cookies).
3. Cookie Policy
Our website uses cookies to distinguish you from other users and to improve your experience. We use the following types of cookies:
- Strictly necessary cookies — required for the core functionality of the website. These cannot be disabled.
- Analytical/performance cookies — allow us to recognise and count visitors and see how they navigate the site (e.g., Google Analytics).
- Functionality cookies — remember choices you make to enhance your experience.
- Targeting/affiliate cookies — track clicks on affiliate links so that referrals are correctly attributed to us.
Opt-out options: You can manage or disable cookies at any time through your browser settings. You may also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. Note that disabling certain cookies may affect the functionality of our website.
4. Third-Party Links
Our website contains links to third-party casino websites, affiliate partners, and other external sites. Please be aware that we do not control the privacy practices of these third parties. Once you leave our website, we encourage you to read the privacy policy of every website you visit. We accept no responsibility or liability for the privacy practices or content of external sites.
5. Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the following rights regarding your personal data:
- Right of access — request a copy of the personal data we hold about you.
- Right to rectification — ask us to correct inaccurate or incomplete data.
- Right to erasure ("right to be forgotten") — request that we delete your personal data in certain circumstances.
- Right to restrict processing — ask us to limit how we use your data.
- Right to data portability — receive your data in a structured, commonly used format.
- Right to object — object to our processing of your personal data.
- Right to withdraw consent — where processing is based on consent, you may withdraw it at any time.
If you are located in the US, you may also have rights under the California Consumer Privacy Act (CCPA) or other applicable state privacy laws, including the right to know, delete, and opt out of the sale of personal information. We do not sell personal information.
To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Analytics data is typically retained for a maximum of 26 months. Cookie data expires in accordance with the individual cookie durations, generally no longer than 2 years. Upon expiry, data is deleted or anonymised.
7. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:
Email: privacy@lee-lo.co.uk